Charles Saunders wanted a cohesive look to tie together all of their marketing materials. Our challenge was to bring together design elements across a range of platforms, while maintaining their functionality.
ANNUAL PRODUCT GUIDE
NON FOOD PRODUCT GUIDE
The Christmas guide retains the essence of the other brochures. The layout is reassuringly familiar but with a slightly festive feel. We didn’t want to go overboard with the tinsel, instead using festive table layouts and matching the colours to those. Making it just Christmassy enough!
The website makes the most of Charles Saunders products with big, bright images. There is also a generous nod to their history, having started out as a Fishmongers, using the waves from their logo to add movement and interest to each page.