THE BRIEF

Charles Saunders wanted a cohesive look to tie together all of their marketing materials. Our challenge was to bring together design elements across a range of platforms, while maintaining their functionality.

ANNUAL PRODUCT GUIDE

Using a simple roundel and banner on all of the covers across the brochure range helped to achieve a coherent look. Keeping the same fonts and layouts throughout all of the brochure inners further added to the style. The outcome is a bright and contemporary design which works well for their main product guide and can be carried through to their Non Food and Christmas brochures.
CS Inner Pages
CS Inners Vegetarian
CS Inners

NON FOOD PRODUCT GUIDE

The Christmas guide retains the essence of the other brochures. The layout is reassuringly familiar but with a slightly festive feel. We didn’t want to go overboard with the tinsel, instead using festive table layouts and matching the colours to those. Making it just Christmassy enough!

Charles Saunders Christmas Guide 2018

WEBSITE

The website makes the most of Charles Saunders products with big, bright images. There is also a generous nod to their history, having started out as a Fishmongers, using the waves from their logo to add movement and interest to each page.

Charles Saunders Website

Hartlepool Office
The Innovation Centre - Hub Two
Queens Meadow Business Park
Hartlepool
TS25 5TG

Gateshead Office
Northern Design Centre
Abbott’s Hill
Baltic Business Quarter
Gateshead
NE8 3DF

Get in Touch

Tel: 0333 7000 247
Email: sales@infotech.studio

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