Harlech Foodservice are a Welsh food wholesaler. They came to us asking for a rustic looking Christmas product guide. We filled the pages with delicious food images interspersed with festive watercolour elements. Natural textures, warm hued images and uncoated stock boosted the provincial quality, making us think of cosy country cottages with a roaring open fire!
We wanted the layout to be easy to follow, while allowing the product imagery to showcase the Christmas offers. Each section was clearly labelled and interspersed with the rustic watercolour images. Checklists and recipes added interest throughout.
A selection of products throughout the brochure have a recipe page. The recipes showcase different ways the products can be used or presented. We gave most of the layout over to the image, adding a column for the ingredients and method. The resulting pages break up the pricing, while giving the reader inspiration.
This isn’t the first Christmas brochure we have produced for Harlech. The previous year’s Christmas Guide was just as well received. The layout remained similar, with a chalkboard effect and hand drawn images all the way through.