THE BRIEF

To create a short video for Hartlepool Borough Council in support of their Love Hartlepool campaign. It is in response to the incredibly biased view of Hartlepool shown in the Channel 4 show Skint Britain: Friends Without Benefits. We were excited to show a more fair and balanced view of Hartlepool and some of its amazing people. 

 

The titles introduce the video with some of the most repeated myths about Hartlepool and the North, counting down to the main footage, which instantly dispels those myths. Simple statements throughout reinforce the Love Hartlepool message.

 

FILMING & EDITING

The film was produced and edited in a 48 hour turnaround using footage we had previously taken for Hartlepool Borough Council as well as some archive footage of our own that we’d taken recently. Filmed using various cameras including Drones, RED Cinema cameras and numerous smaller cameras.

 

THE STATS

The video was soon shared on social media. It was watched a staggering 50,000+ times and was shared over 1,600+ times on Facebook. The total engagement was over 20,000+ people.

50,000+

Views on Facebook

1,600+

Shares on Facebook

20,000+

Engagement

* These stats are only from our Facebook and Love Hartlepool, the real results were much higher.

Gateshead Office
Northern Design Centre
Abbott’s Hill
Baltic Business Quarter
Gateshead
NE8 3DF

Hartlepool Office
The Innovation Centre - Hub Two
Queens Meadow Business Park
Hartlepool
TS25 5TG

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Tel: 0333 7000 247
Email: sales@infotech.studio

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