Starlings Artisan Foods came to us as a new start up. They had a delicious product but they needed an identity. We built their brand from the ground up from logo right through to their website.
Keen to acknowledge the Starlings name, we looked at ways we could introduce the graceful birds into their logo. We added a handwritten typeface to further highlight the name.
Designing the packaging was great fun! Starlings Artisan Foods knew they wanted the product on the packaging as well as the ingredients. We assigned a colour to each flavour of biscotti, to allow for each recognition, then went to work laying out all the necessary elements like a jigsaw.
In a partnership with Erudus, we created a short recipe video showing how the biscotti could be used to make a delicious dessert. The video features step by step instructions and can be found on the Starlings Artisan Foods website.
Once the branding was agreed and in place, the next step was the website. They wanted somewhere to showcase their products, their new branding and also to convey their story so far. We created an easy to navigate site with eye-catching lifestyle images of the products in use.